Summary
The main-effects, additive utility model is extended to include two-factor interaction via a two-stage data collection procedure. The model is applied illustratively to a set of menu preferences data. The article concludes with a discussion of the model’s implications for consumer behavior theory.
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© 1976 Springer-Verlag Berlin Heidelberg
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Green, P.E., Devita, M.T. (1976). An Interaction Model of Consumer Utility. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_40
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DOI: https://doi.org/10.1007/978-3-642-51565-1_40
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
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