Market Measurement and Planning With a Simultaneous-Equation Model

  • Randall L. Schultz
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 132)


Demand and market share response functions are estimated from empirical data for airlines in one two-city market. These structures are then utilized in a normative model of marketing decision making. The results show profit-maximizing levels for number of flights and dollars of advertising.


Objective Function Linear Model Market Share Equation Structural Empirical Data 
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Copyright information

© Springer-Verlag Berlin Heidelberg 1976

Authors and Affiliations

  • Randall L. Schultz

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