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An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand

  • Leonard J. Parsons
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 132)

Summary

Does consumer advertising increase retail availability of a new product? Nerlove’s procedure is used to estimate a dynamic model. Cross-section and time series data for one product class are pooled. The managerial implications of the model are discussed.

Keywords

Time Series Data Retail Store Product Class Retail Sector Advertising Expenditure 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 1976

Authors and Affiliations

  • Leonard J. Parsons

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