An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand

  • Leonard J. Parsons
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 132)


Does consumer advertising increase retail availability of a new product? Nerlove’s procedure is used to estimate a dynamic model. Cross-section and time series data for one product class are pooled. The managerial implications of the model are discussed.




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Copyright information

© Springer-Verlag Berlin Heidelberg 1976

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  • Leonard J. Parsons

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