A Two-Mode Clustering Study of Situations and Their Features
In order to examine categorical beliefs about situations typically occuring within the university milieu, 48 students were asked to keep a written record of the situations they encountered over a one-week period. The 30 most frequently mentioned situation labels were presented to an independent group of 34 students for rating on 18 bipolar scales. Mean ratings were arranged in a situation × feature matrix and submitted to a two-mode hierarchical clustering analysis. This analysis aimed at a common representation of situations and features. Nine two-mode clusters were identified showing how subjects gave meaning to classes of social situations. More generally, the two-mode clustering solution was found to illuminate the prototype organization of culturally shared knowledge about everyday situations.
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