Abstract
This thesis developed criteria for choice design efficiency when one has prior estimates about the model parameters, specified procedures for generating efficient choice designs, and finally, used this knowledge to develop and test individual-level choice models. In this final chapter, we summarize the findings of the thesis, discuss limitations, and provide directions for future research.
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© 1997 Springer-Verlag Berlin Heidelberg
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Zwerina, K. (1997). Conclusion. In: Discrete Choice Experiments in Marketing. Contributions to Management Science. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-50013-8_6
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DOI: https://doi.org/10.1007/978-3-642-50013-8_6
Publisher Name: Physica, Heidelberg
Print ISBN: 978-3-7908-1045-5
Online ISBN: 978-3-642-50013-8
eBook Packages: Springer Book Archive