Abstract
In December 1993, when we set up the independent business area, Burda New Media within our Munich publishing company, you could say we set off in a VW Polo on the communication highway. Very soon, however, this proved to be a country lane full of potholes, an adventure, the realisation of a new idea, like the construction of the railroad between the east and west coast of America in the previous century. It is very easy to get lost in the fog on the communication highway, and to misjudge the bends.
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© 1996 Physica-Verlag Heidelberg
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Hoffmann, H. (1996). Burda New Media’s Multimedia Activities for Private Customers. In: Brenner, W., Kolbe, L. (eds) The Information Superhighway and Private Households. Physica-Verlag HD. https://doi.org/10.1007/978-3-642-48423-0_24
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DOI: https://doi.org/10.1007/978-3-642-48423-0_24
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-0907-7
Online ISBN: 978-3-642-48423-0
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