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The Plugged-in Home: Marketing of Information Technology to U.S. Households

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Part of the book series: Technik, Wirtschaft und Politik ((TECH.WIRTSCHAFT,volume 7))

Abstract

Informatics have entered all spheres of household technologies in form of technological devices plugged into American homes. Some of these are functional technologies which facilitate the daily household activities such as cooking and cleaning. Others are entertainment and information-oriented devices that cater to the relaxation, education and information needs of specific household members.

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© 1994 Physica-Verlag Heidelberg

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Dholakia, R.R. (1994). The Plugged-in Home: Marketing of Information Technology to U.S. Households. In: Zoche, P. (eds) Herausforderungen für die Informationstechnik. Technik, Wirtschaft und Politik, vol 7. Physica-Verlag HD. https://doi.org/10.1007/978-3-642-46954-1_8

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  • DOI: https://doi.org/10.1007/978-3-642-46954-1_8

  • Publisher Name: Physica-Verlag HD

  • Print ISBN: 978-3-7908-0790-5

  • Online ISBN: 978-3-642-46954-1

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