Skip to main content

A Study on the Interpreting Mechanisms of Puns

  • Conference paper

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 8229))

Abstract

Puns have double meanings. Previous studies on how the two meanings are activated and integrated are far from justifiable or satisfactory. It is suggested in this paper that the Graded Salience Hypothesis (GSH) and Conceptual Blending Theory (CBT) can be combined to solve this question. The GSH assumes that there are two distinct meaning access mechanisms, namely, the lexical access mechanism and contextual access mechanism. The double meanings of a pun are activated through the two mechanisms that run in parallel. However, the integration mechanisms of different types of puns are inconsistent, and it is the differences in the mechanisms that account for the intrinsic reasons why puns are divided into three types.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Tanaka, K.: The pun in advertising a pragmatic approach. Lingua 87, 91–102 (1992)

    Article  Google Scholar 

  2. Yus, F.: Humor and the search for relevance. Journal of Pragmatics 35, 1295–1331 (2003)

    Article  Google Scholar 

  3. Li, L.: The Rhetoric Psychological Mechanism of Puns. Rhetoric Study (2004)

    Google Scholar 

  4. Bin, Y.: On Pun in English and Chinese Advertisements —From the Perspective of Relevance Theory. Shandong Foreign Language Teaching Journal, 51–53 (2004)

    Google Scholar 

  5. Ai, L., Ai, X.: The Interpretation of Chinese and English Puns: A Cognitive-Pragmatic Approach. Journal of Jiangsu University (Social Science Edition), 75–78 (2010)

    Google Scholar 

  6. Lin, Y.: Salience, Relevance and Cognitive Interpretation of English Puns. Foreign Languages and Their Teaching, 19–22 (2009)

    Google Scholar 

  7. Lu, Y.: On the Cognitive Interpretation of Advertisement Pun. Journal of Hefei University of Technology, 79–82 (2008)

    Google Scholar 

  8. Luo, S.J.: The Cognitive Study on Parody in Advertisements. Foreign Language Research, 52–56 (2010)

    Google Scholar 

  9. Sperber, D., Wilson, D.: Relevance: Communication and Cognition. Blackwell, Oxford (2005)

    Google Scholar 

  10. Chen, W.: The Origin of Rhetoric. Shanghai Education Press, Shanghai (1997)

    Google Scholar 

  11. Gao, W.: The Equality puns. Rhetoric Study 48 (2000)

    Google Scholar 

  12. Giora, R.: On our Mind. Oxford University Press, Oxford (2002)

    Google Scholar 

  13. Fauconnier, G.: Mappings in Thought and Language. Cambridge University Press, Cambridge (1997)

    Book  Google Scholar 

  14. Fauconnier, G., Turner, M.: The Way We Think. Basic Books, New York (2002)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Lu, C., Wang, G. (2013). A Study on the Interpreting Mechanisms of Puns. In: Liu, P., Su, Q. (eds) Chinese Lexical Semantics. CLSW 2013. Lecture Notes in Computer Science(), vol 8229. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-45185-0_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-45185-0_1

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-45184-3

  • Online ISBN: 978-3-642-45185-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics