Abstract
To examine whether the carbon footprint induce the sustainability local food production and service system, this study investigate the relationship between consumers’ environmental consciousness and willingness to pay for carbon dioxide emissions on food products by using a choice experiment under the real buying experiment. The results show that consumers with higher environmental consciousness value the higher WTP for the reduction of carbon dioxides.
Chapter PDF
Similar content being viewed by others
References
Onozaka, Y., Mcfadden, D.T.: Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim. American Journal of Agricultural Economics 93(3), 693–706 (2011)
Roberts, J.A.: Green Consumers in the 1990s: Profile and Implications for Advertising. Journal of Business Research 36, 217–231 (1996)
Louviere, J.J., Hensher, D.A., Swait, J.D.: tated Choice Methods: Analysis and Application. Cambridge University Press, Cambridge (2000)
Cason, T., Gangadharan, L.: Environmental labeling and incomplete consumer information in laboratory markets. J. Environ. Econ. Manage. 43, 113–134 (2002)
Disdier, A.C., Marette, S.: How do consumers in developed countries value the environment and workers’ social rights in developing countries? Food Policy 37, 1–11 (2012)
Disdier, A.C., Marette, S.: Globalisation issues and consumers’ purchase decisions for food products: evidence from a laboratory experiment. Eur. Rev. Agric. Econ. 40(1), 23–44 (2013)
Marette, S., Messean, A., Millet, G.: Consumers’ willingness to pay for eco-friendly apples under different labels: Evidences from a lab experiment. Food Policy 37, 151–161 (2012)
Huffman, W.E., Shogren, J.F., Rousu, M., Tegene, A.: Consumer willingness to pay for genetically modified food labels in a market with diverse information: Evidence from experimental auctions. J. Agric. Res. Econ. 28, 481–502 (2003)
Lusk, J.L., House, L.O., Valli, C., Jaeger, S.R., Moore, M., Morrow, J.L., Traill, W.B.: Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England, and France. Eur. Rev. Agric. Econ. 31, 179–204 (2004)
Noussair, C., Robin, W., Ruffieux, B.: Do consumers really refuse to buy genetically modified food? Econ. J. 114, 102–120 (2004)
Rousu, M., Huffman, W.E., Shogren, J.F., Tegene, A.: Effects and value of verifiable information in a controversial market: Evidence from lab auctions of genetically modified food. Econ. Inquiry 45, 409–432 (2007)
Aoki, K., Shen, J., Saijo, T.: Consumer reaction to information on food additives: evidence from an eating experiment and a field survey. J. Econ. Behavior Organ. 73, 433–438 (2010)
Johnston, R.J., Wessells, C.R., Donath, H., Asche, F.: Measuring consumer preferences for ecolabeled seafood: an international comparison. J. Agric. Res. Econ. 26(1), 20–39 (2001)
Train, K.: Recreation demand models with taste differences over people. Land Economics 74(2), 230–239 (1998)
Train, K.: Discrete choice methods with simulation. Cambridge university press (2003)
Revelt, D., Train, K.: Mixed logit with repeated choices: households’ choices of appliance efficiency level. Rev. Econ. Stat 80(4), 647–657 (1998)
Train, K.: Halton Sequences for Mixed Logit. Economics Working Papers E00-278. University of California at Berkeley (2000)
Harrison, G.W., Rutström, E.E.: Experimental Evidence on the Existence of Hypothetical Bias in Value Elicitation Methods. In: Plott, C.R., Smith, V.L. (eds.) Handbook of Experimental Economics Results, vol. 1, ch. 81, pp. 752–767. Elsevier (2008)
Lusk, J., Schroeder, T.: Are choice experiments incentive compatible? A test with quality differentiated beef steaks. American Journal of Agricultural Economics 86(2), 467–482 (2004)
Chang, J., Lusk, J., Norwood, F.: How Closely Do Hypothetical Surveys and Laboratory Experiments Predict Field Behavior? American Journal of Agricultural Economics 91(2), 518–534 (2009)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 IFIP International Federation for Information Processing
About this paper
Cite this paper
Aoki, K., Akai, K. (2013). Does the Carbon Footprint Enhance the Sustainability Food Production and Transportation Service System? Real Buying Experiment in Japan. In: Prabhu, V., Taisch, M., Kiritsis, D. (eds) Advances in Production Management Systems. Sustainable Production and Service Supply Chains. APMS 2013. IFIP Advances in Information and Communication Technology, vol 415. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41263-9_3
Download citation
DOI: https://doi.org/10.1007/978-3-642-41263-9_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-41262-2
Online ISBN: 978-3-642-41263-9
eBook Packages: Computer ScienceComputer Science (R0)