Values and Cultural Aspects in Design: Artifacts for Making Them Explicit in Design Activities

  • Roberto Pereira
  • Samuel Bastos Buchdid
  • M. Cecília C. Baranauskas
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 141)


Values and cultural aspects must be considered for providing design solutions that make sense to people. Although there is influential literature work devoted to the subject of values and culture in design, there is still a lack of principled and light-weighted artifacts and methods to support designers in this task. In this paper we propose two artifacts for supporting designers in making explicit both stakeholders’ values and system’s requirements in design. We situate our discussion in a case study where the artifacts were used to support the design of seven prototypes of applications for Interactive Digital Television in the Brazilian context. The results were promising and indicated the artifacts’ usefulness to support designers in dealing with values and cultural aspects in design activities.


VIF CARF Organizational semiotics VCIA 



This research is partially funded by CNPq (#560044/2010-0 EcoWeb Project) and FAPESP (#2013/02821-1). This paper is a revised version of a previous paper published at ICEIS 2012: “Keeping Values in Mind: Artifacts for a Value-Oriented and Culturally Informed Design”, which received the Best Student Paper Award in the Human–Computer Interaction area. The authors specially thank the editors for the invitation, and the participants of the case study who voluntarily collaborated and authorized the use of the documentation of their projects in this paper.


  1. 1.
    Sellen, A., Rogers, Y., Harper, R., Rodden, T.: Reflecting human values in the digital age. Commun. ACM 52(3), 58–66 (2009)CrossRefGoogle Scholar
  2. 2.
    Bannon, L.: Reimagining HCI: toward a more human-centered perspective. Interactions 18(4), 50–57 (2011)CrossRefGoogle Scholar
  3. 3.
    Cockton, G.: A development framework for value-centred design. In: Proceedings of the CHI 2005 Extended Abstracts, pp. 1292–1295. ACM press (2005)Google Scholar
  4. 4.
    Winograd, T.: The Design of Interaction. In Beyond Calculation: The Next Fifty Years of Computing. Copernicus, pp. 149–161. Springer, New York (1997)Google Scholar
  5. 5.
    Knobel, K., Bowker, G.C.: Values in design. Commun. ACM 54(7), 26–28 (2011)CrossRefGoogle Scholar
  6. 6.
    Friedman, B.: Value-sensitive design. Interactions 3(6), 16–23 (1996)CrossRefGoogle Scholar
  7. 7.
    Pereira, R., Baranauskas, M.C.C., Almeida, L.D.: The value of alue identification in web applications. In: IADIS International Conference on WWW/Internet (ICWI), pp. 37–44 (2011)Google Scholar
  8. 8.
    Miller, J., Friedman, B., Jancke, G., Gill, B.: Values tensions in design: The value sensitive design, development, and appropriation of a corporation’s groupware system. In: ACM GROUP’07, pp. 281–209 (2007)Google Scholar
  9. 9.
    Del Gado, E., Nielsen, J.: International Users Interface. Wiley, New York (1996)Google Scholar
  10. 10.
    Marcus, A.: International and intercultural user interfaces. In: Users Interfaces for All: Concepts, Methods and Tools, pp. 47–63. Lawrence Erlbaum, Mahwah (2001)Google Scholar
  11. 11.
    Harrison, S., Tatar, D., Sengers, P.: The three paradigms of HCI. In: AltCHI – CHI’07, pp. 1–21 (2007)Google Scholar
  12. 12.
    Hall, E.T.: The Silent Language. Anchoor Books, New York (1959)Google Scholar
  13. 13.
    Liu, K.: Semiotics in Information Systems Engineering. Cambridge University Press, Cambridge (2000)CrossRefGoogle Scholar
  14. 14.
    Friedman, B., Kahn, P.H., Borning, A.: Value sensitive design and information systems. In: Human-Computer Interaction and Management Information Systems: Foundations. Armonk, pp. 348–372 (2006)Google Scholar
  15. 15.
    Schwartz, S.H.: Basic human values: their content and structure across countries. In: Values and Behaviors in Organizations. Vozes, pp. 21–55 (2005)Google Scholar
  16. 16.
    Hall, E.T.: Beyond Culture. Anchor Books, New York (1977)Google Scholar
  17. 17.
    Stamper, R., Liu, K., Hafkamp, M., Ades, Y.: Understanding the role of signs and norms in organisations – a semiotic approach to information systems design. J. Behav. Inform. Technol. 19(1), 15–27 (2000)CrossRefGoogle Scholar
  18. 18.
    Winter, J.: Pedophiles find a home on wikipedia. fox news. Accessed 20 Jan 2012
  19. 19.
    Kolkman, M.: Problem articulation methodology. Ph D thesis. University of Twente, Enschede (1993)Google Scholar
  20. 20.
    Schuler, D., Namioka, A.: Participatory Design: Principles and Practices. Lawrence Erlbaum Associates, Hillsdale (1993)Google Scholar
  21. 21.
    Pereira, R., Baranauskas, M.C.C.: Valuation framing for social software: a culturally aware artifact. In: 13th International Conference on Enterprise Information Systems (ICEIS), pp. 135–144 (2011)Google Scholar
  22. 22.
    Brasil, Presidential Decree No 4.901. (2003) Accessed 20 Jan 2012
  23. 23.
    IBGE. National Survey by Household Sample. (2010) Accessed 20 Jan 2012
  24. 24.
    Baranauskas, M.C.C., Schimiguel, J., Simoni, C.A.C., Medeiros, C.M.B.: Guiding the process of requirements elicitation with a semiotic approach. In: 11th International Conference on Human-Computer Interaction, pp. 100–111. Lawrence Erlbaum (2005)Google Scholar
  25. 25.
    Pereira, R., Baranauskas, M.C.C. Silva, S.R.P.: Softwares Sociais: Uma Visao Orientada a Valores. In: IX Brazilian Symposium on Human Factors in Computer Systems (IHC’10), pp. 149–158, October 2010Google Scholar
  26. 26.
    Kunert, T.: User-Centered Interaction Design Patterns for Interactive Digital Television Applications. Springer, Heidelberg (2009)CrossRefGoogle Scholar
  27. 27.
    Pereira, R., Buchdid S.B., Miranda, L.C., Baranauskas, M.C.C.: Considering values and cultural aspects in the evaluation of interactive systems prototypes. In: International Conference on Information Society (i-Society 2012), pp. 395–400 (2012)Google Scholar
  28. 28.
    Baranauskas, M.C.C., Bonacin, R.: Design – indicating through signs. MIT Press Design Issues 24, 30–45 (2008)CrossRefGoogle Scholar
  29. 29.
    Baranauskas, M.C.C.: Socially aware computing. In: ICECE 2009 VI International Conference on Engineering and Computer Education, pp. 1–5 (2009)Google Scholar
  30. 30.
    Neris, V.P.A., Baranauskas, M.C.C.: End-user tailoring: a semiotic-informed perspective. In: ICOS’ 2007 International Conference on Organizational Semiotics, pp. 47–53 (2007)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Roberto Pereira
    • 1
  • Samuel Bastos Buchdid
    • 1
  • M. Cecília C. Baranauskas
    • 1
  1. 1.Institute of ComputingUniversity of Campinas (UNICAMP)Campinas–SPBrazil

Personalised recommendations