From Service Design to Innovation through Services: Emergence of a Methodological and Systemic Framework
The current crisis conducts companies to seek new solutions for growth. In this context, the still new field of Service Design (SD) is gaining more and more attention. Easy to use and based on collaborative processes, it enables to achieve quite quick results. However the SD process is mastered by few actors inside organizations. There is a need to scale up the process to the whole organization. To achieve that goal, SD needs to undergo an industrialization process. What’s more, doing SD projects is not enough to change a company. SD has to be linked to transformation strategies. This paper introduces a dedicated framework which is based on four basic components all along the Service Design process: Knowledge, Software tools, Communities and Places. The paper mainly focuses on the first two components. It will be illustrated with a complete demonstration during the session.
KeywordsService Design Knowledge Management Service innovation software service strategy collaborative process and tool innovation places
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