Social Importance Dynamics: A Model for Culturally-Adaptive Agents

  • Samuel Mascarenhas
  • Rui Prada
  • Ana Paiva
  • Gert Jan Hofstede
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8108)


The unwritten rules of human cultures greatly affect social behaviour and as such should be considered in the development of socially intelligent agents. So far, there has been a large focus on modeling cultural aspects related to non-verbal behaviour such as gaze or body posture. However, culture also dictates how we perceive and treat others from a relational perspective. Namely, what do we expect from others in different social situations and how much are we willing to do for others as well. In this article we present a culturally configurable model of such social dynamics. The aim is to facilitate the creation of agents with distinct cultural behaviour, which emerges from different parametrisations of the proposed model. The practical application of the model was tested in the development of an agent-based application for intercultural training, in which the model is responsible for driving the socio-cultural behaviour of the virtual agents.


Socially and Culturally Competent Virtual Agents Cognitive Model 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Samuel Mascarenhas
    • 1
  • Rui Prada
    • 1
  • Ana Paiva
    • 1
  • Gert Jan Hofstede
    • 2
  1. 1.INESC-ID, Instituto Superior TécnicoTechnical University of LisbonPorto Salvo TagusParkPortugal
  2. 2.Wageningen UniversityWageningenThe Netherlands

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