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The Analysis of Two Kinds of Promotion Ways of Complementary Products

  • Xin Liu
  • Ruikun Xie
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 241)

Abstract

Considering the features of complementary products, this paper establishesan optimal model group of complementary products involved experience samplingand bundling sampling. The simulation results indicate that the both promotionways can accelerate the diffusion of complementary products, but the effectof experiential sampling is better than that of the bundling sampling, the optimalpromotion way is combining the two methods. But for the incomplete complementaryproducts, the best promotion way is just introducing the experiential sampling.The firm’s profit drops as the price of bundle sampling increases, but the experientialsampling level remains unchanged. The experiential sampling level and thebundling sampling level are anti-dependence.

Keywords

Complementary products Experiential sampling Bundling sampling Product diffusion Numerical simulation 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  1. 1.Business SchoolSichuan UniversityChengduPeople’s Republic of China
  2. 2.Chongqing Branch, Industrial and Commercial Bank of ChinaChongqingPeople’s Republic of China

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