Efficiency Evaluation of Chinese Press and Publication Listed Companies Based on DEA Model
This paper empirically analyzes the performance of 26 listed companies in press and publication industry from 2009 to 2011 by using CCR and BCC model of DEA. The result shows that the industry is growing stably, but the overall efficiency of the whole industry is descending which is composed of stable pure technical efficiency and descending scale efficiency. This paper also gives the policy suggestions that Chinese press and publication industry need to focus on the scale efficiency improvement so that the “big but weak” situation of the national listed companies can be fundamentally changed.
KeywordsRelative efficiency DEA Performance evaluation
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We gratefully acknowledge the support received from the National Natural Science Fund (71173150), the Key Project of the National Social Science Fund (12AZD018), Program for New Century Excellent Talents in University (NCET-12-0389) and the key project of System Science and Enterprise Development Center of Sichuan Province (XQ12A01).
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