Abstract
This paper examines the relationship between market density and the entry decision from the perspective of organizational ecology. We tested hypothesis by modeling number of entries in a population of insurance companies in an emerging economy from 2001 to 2006. We found a positive relationship between market density and entry decision and concluded that industry depth can moderate such a relationship.
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Zhang, Xk., Sun, W., Tang, Gy. (2013). Market Density and Entry Decision: An Empirical Study in Emerging Economy. In: Qi, E., Shen, J., Dou, R. (eds) Proceedings of 20th International Conference on Industrial Engineering and Engineering Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40063-6_62
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DOI: https://doi.org/10.1007/978-3-642-40063-6_62
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