Leveraging Information Systems for Enhanced Product Innovation

  • Gordon Burtch
  • C. Anthony Di Benedetto
  • Susan M. Mudambi
Part of the Progress in IS book series (PROIS)


While firms have become more tech savvy, the leveraging of information systems for product innovation remains a challenge to firms, from large multinationals to the smallest start-ups. Successful practices vary, but one commonality is experimentation. As a result, firms are trying out a range of digital initiatives. This study explores three important methods by which firms are using information systems to improve the process of product innovation or new product development. These include: “listening in” to social media, crowd-funding, and virtual product teams.


Information systems Product innovation New product development “Listening in” Crowd-funding Virtual teams 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  • Gordon Burtch
    • 1
  • C. Anthony Di Benedetto
    • 2
  • Susan M. Mudambi
    • 3
  1. 1.Assistant Professor of Information and Decision SciencesCarlson School of Management, University of MinnesotaMinneapolisUSA
  2. 2.Professor of Marketing and Supply Chain ManagementFox School of Business, Temple UniversityPhiladelphiaUSA
  3. 3.Associate Professor of Marketing and Supply Chain ManagementFox School of Business, Temple UniversityPhiladelphiaUSA

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