An Evolutionary Approach to e-Tailing: Implications for Practitioners

  • David E. Williams
Part of the Progress in IS book series (PROIS)


An evolutionary lens captures and assess e-tailing’s historical and projected future evolution. This uncovered a four stage evolutionary pattern that is used to offer insights into e-tailing’s past and future strategic development and its implications for practitioners.


E-tailing E-commere Evolution 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  1. 1.Associate Professor of MarketingEdwards School of Business, University of SaskatchewanSaskatoonCanada

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