Desirability Methods for Evaluating Visual Design
Previous studies show that traditional usability evaluation methods can be problematic for collecting feedback on visual design . Desirability studies have been used by usability practitioners to collect feedback on the affective response to interactive systems, but none allow end users to contribute feedback in the language of visual design experts. We describe how we adapted two traditional user research techniques (card sort, directed storytelling) to collect feedback on visual design. We then compare and contrast the kinds of data gathered from these methods with data gathered in a think-aloud exercise. A mixed-methods research strategy that includes methods adapted for visual design offers a path to engaging end users in a conversation that results in concise and actionable feedback for visual designers.
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