Estimation of Dominant Features of Commodities Based on Shopping Behavior Analysis

  • Shungo Uchida
  • Toshikazu Kato
Part of the Communications in Computer and Information Science book series (CCIS, volume 373)

Abstract

It is necessary to provide suitable assistance to each consumer in shopping to choose preferable commodities. Each consumer does shopping with checking dominant features of the commodities according to his own criteria [1]. For example, "I want a cloth of a good material”, “I want a T-shirt in cool color", and so on. We have developed an experimental shopping space equipped with ubiquitous sensors such as cameras and RFID-tag readers. In our experiment, each subject freely walked around the shelves to find the preferable T-shirts. Our system observed typically the time of three actions, "Look at", "Touch" and "Take" a T-shirt. In this study, we have tried to estimate the dominant features with each consumer through suggest the approach to recommend information in consideration of personal dominant features from observation and analysis of shopping behavior to perform suitable assistance.

Keywords

Purchasing Behavior Behavior Analysis Dominant Features 

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References

  1. 1.
    Digital signage of NEC, world’s largest UNIQLO operation - ITmedia news, www.itmedia.co.jp/news/articles/1203/15/news065.html
  2. 2.
    An element to make much of when the customers choose the clothes. A man the “brand” “opinion of a family, the friend ”, http://chosa.nifty.com/cs/catalog/chosa_report/catalog_120510000286_1.htm
  3. 3.
    Imamura, N., Ogino, A., Kato, T.: Pattern Analysis of Customer Behavior Using Ubiquitous Interface. In: Proceedings of the Annual Conference of JSKE, vol. 8(3), pp. 741–747 (2009)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Shungo Uchida
    • 1
  • Toshikazu Kato
    • 2
  1. 1.Graduate School of Science and EngineeringChuo UniversityJapan
  2. 2.Faculty of Science and EngineeringChuo UniversityBunkyo-kuJapan

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