A Three-Level Approach to the Study of Multi-cultural Social Networking

  • Yifan Jiang
  • Oscar de Bruijn
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8029)


This paper firstly introduces three levels of research on online social networking and the corresponding three levels of research on multi-cultural social networking in our project: individual level, interaction level and consequence level. Our studies on multi-cultural online social networking through these three levels are then presented in more detail, ranging from the discussion of previous cross-cultural research at each level, to the research designs and main findings of our studies. Lastly the combined results from the three studies are discussed to achieve an overall picture of this phenomenon.


Social Networking Cross-cultural Social Capital 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Acquisti, A., Gross, R.: Imagined communities: Awareness, information sharing, and privacy on the Facebook. In: Golle, P., Danezis, G. (eds.) Proceedings of 6th Workshop on Privacy Enhancing Technologies, pp. 36–58. Robinson College, Cambridge (2006)CrossRefGoogle Scholar
  2. 2.
    Bourdieu, P.: Forms of Capital. In: Richardson, J.G. (ed.) Handbook of Theory and Research for the Sociology of Education, pp. 241–260. Greenwood Press, Westport (1986)Google Scholar
  3. 3.
    Boyd, D., Ellison, N.B.: Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication 13(1), 210–230 (2008)CrossRefGoogle Scholar
  4. 4.
    Burt, R.S.: The network structure of social capital. Research in Organizational Behaviour 22, 345–423 (2000)CrossRefGoogle Scholar
  5. 5.
    Catanese, S., De Meo, P., Ferrara, E., Fiumara, G., Provetti, A.: Crawling Facebook for social network analysis purposes. In: Proc. of the International Conference on Web Intelligence, Mining and Semantics (WIMS 2011), p. 52. ACM, Sogndal (2011)Google Scholar
  6. 6.
    Coleman, J.S.: Foundations of Social Theory. Harvard University Press, Cambridge (1990)Google Scholar
  7. 7.
    De Angeli, A.: Cultural variations in virtual spaces design. AI & Society 24, 213–223 (2009)CrossRefGoogle Scholar
  8. 8.
    DiMicco, J., Millen, D.R., Geyer, W., Dugan, C., Brownholtz, B., Muller, M.: Motivations for social networking at work. In: Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work (CSCW 2008), pp. 711–720. ACM Press, New York (2008)CrossRefGoogle Scholar
  9. 9.
    Ellison, N.B., Steinfield, C., Lampe, C.: The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication 12(4), 1143–1168 (2007)CrossRefGoogle Scholar
  10. 10.
    Ellison, N.B., Steinfield, C., Lampe, C.: Connection Strategies: Social capital implications of Facebook-enabled communication practices. New Media & Society 13(6), 873–892 (2011)CrossRefGoogle Scholar
  11. 11.
    Granovetter, M.: The strength of weak ties. American Journal of Sociology 78(6), 1360–1380 (1973)CrossRefGoogle Scholar
  12. 12.
    Hall, E.T.: Beyond culture. Doubleday, New York (1976)Google Scholar
  13. 13.
    Hofstede, G.: The cultural relativity of organizational practices and theories. Journal of International Business Studies 14, 75–89 (1983)CrossRefGoogle Scholar
  14. 14.
    Jiang, Y., de Bruijn, O., De Angeli, A.: The Perception of Cultural Differences in Online Self-presentation. In: Gross, T., Gulliksen, J., Kotzé, P., Oestreicher, L., Palanque, P., Prates, R.O., Winckler, M. (eds.) INTERACT 2009. LNCS, vol. 5726, pp. 672–685. Springer, Heidelberg (2009)CrossRefGoogle Scholar
  15. 15.
    Jiang, Y.F., de Bruijn, O.: (to appear)Google Scholar
  16. 16.
    Joinson, A.N.: Looking at, Looking up or Keeping up with People?: Motives and Uses of Facebook. In: Proc. CHI 2008, pp. 1027–1036 (2008)Google Scholar
  17. 17.
    Kim, Y., Sohn, D., Choi, S.M.: Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students. Computers in Human Behavior 27(1), 365–372 (2011)CrossRefGoogle Scholar
  18. 18.
    Lampe, C., Ellison, N., Steinfield, C.: A Face(book) in the crowd: social searching vs. social browsing. In: Proc. CSCW 2006, pp.167–170 (2006)Google Scholar
  19. 19.
    Lampe, C., Ellison, N.B., Steinfield, C.: A familiar Faceb(book): Profile elements as signals in an online social network. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 435–444. ACM Press, New York (2007)CrossRefGoogle Scholar
  20. 20.
    Markus, H.R., Kitayama, S.: Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review 98, 224–253 (1991)CrossRefGoogle Scholar
  21. 21.
    McCroskey, J.C., Holdridge, W., Toomb, J.K.: An instrument for measuring the source credibility of basic speech communication instructors. The Speech Teacher 23, 26–35 (1974)CrossRefGoogle Scholar
  22. 22.
    McCroskey, J.C., McCain, T.A.: The measurement of interpersonal attraction. Speech Monographs 41, 261–266 (1974)CrossRefGoogle Scholar
  23. 23.
    Putnam, R.D.: Bowling Alone: The Collapse and Revival of American Community. Simon & Schuster, New York (2000)Google Scholar
  24. 24.
    Setlock, L.D., Fussel, S.R., Neuwirth, C.: Taking it out of context: collaborating within and across cultures in face-to-face settings and via instant messaging. In: Proceedings of the 2004 ACM Conference on Computer Supported Cooperative Work (2004)Google Scholar
  25. 25.
    Steinfield, C., Di Micco, J.M., Ellison, N.B., Lampe, C.: Bowling online: social networking and social capital within the organization. In: Proceedings of the Fourth International Conference on Communities and Technologies (C&T 2009), pp. 245–254. ACM, New York (2009)CrossRefGoogle Scholar
  26. 26.
    Williams, D.: On and off the “net”: Scales for social capital in an online era. Journal of Computer-Mediated Communication 11(2), 593–628 (2006)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Yifan Jiang
    • 1
  • Oscar de Bruijn
    • 1
  1. 1.Manchester Business School EastManchesterUK

Personalised recommendations