What Motivates People Use Social Tagging

  • Ning Sa
  • Xiaojun Yuan
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8029)


Motivation for tagging is one of the topics in the research of social tagging systems. Most studies on motivations have focused on tag creators without consideration of tag consumers. In this study, we tried to address this issue with a survey. The survey was conducted through several tagging sites aiming to study the usage of tags on the internet, including why and how people use tags, as well as their perspectives of the existing tagging websites. The results revealed that most frequent tag creators use the tags very often. However, there are users who use others’ tags frequently without bothering creating tags by their own. The results also indicate that search is the primary motivation of creating tags as well as using tags. Besides searching, more than half of the respondents selected other types of motivations like “organizing” and “navigation”.


social tagging motivation tag creator tag consumer 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Ning Sa
    • 1
  • Xiaojun Yuan
    • 1
  1. 1.College of Computing and InformationUniversity at AlbanyAlbanyUSA

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