An Approach to Optimal Text Placement on Images

  • Gautam Malu
  • Bipin Indurkhya
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8019)


In deciding where to place a text block on an image, there are two major factors: aesthetic of the design composition, and the visual attention that the text block naturally attracts. We propose a computational model to address this problem based on the principles of visual balance and the diagonal method of placing emphasis. A between-subject study with seven participants was conducted to validate our model with subjective ratings. Eight color photographs were used to generate a set of text-overlaid images as the stimuli. Participants rated the stimuli for aesthetic appeal on a seven-point likert scale. Results show that the participants preferred text-overlaid images generated by our method of text placement over random text placement.


Computational aesthetics Interface design Visual Balance Diagonal Method 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Gautam Malu
    • 1
  • Bipin Indurkhya
    • 1
  1. 1.International Institute of Information TechnologyHyderabadIndia

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