Do Strollers in Town Needs Recommendation?: On Preferences of Recommender in Location-Based Services
When we discuss about recommendation especially in Location-Based Services (LBS), we need to reveal whether users really want recommendations or not in fact while they are strolling in town, prior to evaluate each recommendation model.
In this paper, a Location-Based Service, called nicotoco, is shown. nicotoco is an iPhone-based LBS in Futako-tamagawa area, Tokyo, Japan and provides information about stores and events to users. In the experiment using nicotoco, recommendations may be preferred more than rankings which was made from access counts.
Keywordscontext-aware computing location-based service behavioral cost
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