Responses Analysis of Visual and Linguistic Information on Digital Signage Using fNIRS

  • Satoru Iteya
  • Atsushi Maki
  • Toshikazu Kato
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8008)


When customers receive recommended information through digital signage, it is important not only to choose suitable commodities matching each customer’s preferences, but also to choose suitable information media to express their features. This paper proposes a method to estimate their preferences on information media by measuring brain activity. First step in order to achieve our final goal, we disclose that there are significant differences in brain activity in case subjects receive recommended information. The result of analysis shows there are significant differences in brain activity, especially visual cortex and language area.


fNIRS Preference on Commodities and Information Parts Information Recommendation 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Satoru Iteya
    • 1
  • Atsushi Maki
    • 2
  • Toshikazu Kato
    • 3
  1. 1.Graduate School of Science and EngineeringChuo UniversityBunkyo-kuJapan
  2. 2.Hitachi, Ltd.Chiyoda-kuJapan
  3. 3.Faculty of Science and EngineeringChuo UniversityBunkyo-kuJapan

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