A closer look at how users perform search is needed in order to best design a more efficient next generation sentiment search engine and understand fundamental behaviours involved in online review/opinion search processes. The paper proposes utilizing personalized search, eye tracking and sentiment analysis for better understanding of end-user behavioural characteristics while making a judgement in a Sentiment Search Engine.


Sentiment Analysis Sentiment Search Eye Tracking 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Amitava Das
    • 1
  • Björn Gambäck
    • 2
  1. 1.SAIT Lab.Samsung Research IndiaBangaloreIndia
  2. 2.Norwegian University of Science and TechnologyTrondheimNorway

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