Abstract
IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).
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Pietsch, W. (2013). A Framework for Strategic Positioning of IT-Products. In: Herzwurm, G., Margaria, T. (eds) Software Business. From Physical Products to Software Services and Solutions. ICSOB 2013. Lecture Notes in Business Information Processing, vol 150. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39336-5_11
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DOI: https://doi.org/10.1007/978-3-642-39336-5_11
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