The Innovation Machine: Mobile UX Design Combining Information and Persuasion Design to Change Behavior

  • Aaron Marcus
  • Megan Chiou
  • Chirag Narula
  • Allan Yu
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8015)

Abstract

Stimulating and managing innovation in product/service development is a 21st century global challenge that applies to executives and staff in business operations, engineering, marketing, and design in the US, as well as in Europe, India, and China. The Innovation Machine project of 2012 developed effective ways to foster a shift to individuals, using information and persuasion design to change people’s behavior in the short- and in the long-term. This paper explains the development of its user interface.

Keywords

culture dashboard design development incentives information innovation mobile persuasion social networks user interface user experience 

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References

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Aaron Marcus
    • 1
  • Megan Chiou
    • 1
  • Chirag Narula
    • 1
  • Allan Yu
    • 1
  1. 1.Aaron Marcus and Associates, Inc.BerkeleyUSA

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