Skip to main content

How to Design Experiences: Macro UX versus Micro UX Approach

  • Conference paper

Part of the Lecture Notes in Computer Science book series (LNISA,volume 8015)

Abstract

User Experience (UX) can be achieved by a user-related product’s purpose (Macro UX) as well as by pleasant embodiment design in detail concerning material, usability and interface (Micro UX). Existing approaches mostly represent the Macro UX approach and therefore demand influencing the whole development process, in particular the early stage of goal setting. Furthermore, they are often psychology-driven. For that reason they are hardly implemented in industrial practice. We observe that most development projects are not triggered by user considerations but by market or technology influences. We show how to achieve an impact on the product’s emotional quality and UX by supporting the design phase of those projects incrementally (Micro UX). Based on psychological foundation this approach provides pragmatic short-term support to designers in an adequate language to be applicable.

Keywords

  • Enterprise user-experience structure and process
  • management of DUXU processes
  • patterns of DUXU practice

References

  1. Roto, V., Law, E., Vermeeren, A., Hoonhout, J. (eds.): User Experience Whitepaper, http://www.allaboutux.org/files/UX-WhitePaper.pdf

  2. Kim, J., Park, S., Hassenzahl, M., Eckoldt, K.: The Essence of Enjoyable Experiences: The Human Needs. In: Marcus, A. (ed.) HCII 2011 and DUXU 2011, Part I. LNCS, vol. 6769, pp. 77–83. Springer, Heidelberg (2011)

    CrossRef  Google Scholar 

  3. von Saucken, C., Schröer, B., Kain, A., Lindemann, U.: Customer Experience Interaction Model. In: Marjanovic, D., Storga, M., Pavkovic, N., Bojcetic, N. (eds.) 12th International Design Conference, pp. 1387–1396. The Design Society, Dubrovnik (2012)

    Google Scholar 

  4. Hassenzahl, M.: Experience Design – Technology for All the Right Reasons. Morgan & Claypool Publishers, San Francisco (2010)

    Google Scholar 

  5. Sheldon, M., Elliot, A., Kim, Y., Kasser, T.: What is Satisfying about Satisfying Events? Testing 10 Candidate Psychological Needs. In: Smith, E., Simpson, J., King, L. (eds.) Journal of Personality and Social Psychology, vol. 80(2), pp. 325–339. American Psychological Association (2001)

    Google Scholar 

  6. Kaptelinin, V., Nardi, B.: Acting with Technology – Activity Theory and Interaction Design. MIT Press, Cambridge (2006)

    Google Scholar 

  7. Norman, D.: Emotional Design. Basic Books, New York (2005)

    Google Scholar 

  8. Norman, D., Verganti, R.: Incremental and Radical Innovation: Design Research versus Technology and Meaning Change, http://www.jnd.org/dn.mss/incremental_and_radi.html

  9. Norman, N.: The Design of Everyday Things. Basic Books, New York (2002)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and Permissions

Copyright information

© 2013 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

von Saucken, C., Michailidou, I., Lindemann, U. (2013). How to Design Experiences: Macro UX versus Micro UX Approach. In: Marcus, A. (eds) Design, User Experience, and Usability. Web, Mobile, and Product Design. DUXU 2013. Lecture Notes in Computer Science, vol 8015. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39253-5_15

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-39253-5_15

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-39252-8

  • Online ISBN: 978-3-642-39253-5

  • eBook Packages: Computer ScienceComputer Science (R0)