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Interactive Doodles: A Comparative Analysis of the Usability and Playability of Google Trademark Games between 2010 and 2012

  • Breno José Andrade de Carvalho
  • Marcelo Márcio Soares
  • Andre Menezes Marques das Neves
  • Rodrigo Pessoa Medeiros
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8013)

Abstract

By using artistic mutations, called Doodles, Google has been commemorating important events and personalities. This fun approach started with still images, evolved to increasingly complex interactions, and has resulted in games based on the configurations of its logo. Thus, the company which was born in the digital world has introduced a new interactive approach to its logo in cyberspace, thus offering new experiences to the user. This article sets out to present a comparative analysis of usability and playability of five interactive Doodles by applying the RITE (Rapid Interation Testing and Evaluation) approach so as to investigate ergonomic criteria of invitation, suitability immediate feedback and user control.

Keywords

Interactive Doodles Mutated Logo Google Game Playability Usability 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Breno José Andrade de Carvalho
    • 1
  • Marcelo Márcio Soares
    • 2
  • Andre Menezes Marques das Neves
    • 2
  • Rodrigo Pessoa Medeiros
    • 1
  1. 1.Course Technology Games DigiaisCatholic University of PernambucoBrazil
  2. 2.Post Graduate Program in DesignFederal University of PernambucoBrazil

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