Application of Rhetorical Appeals in Interactive Design for Health
The theory of rhetoric could provide critical foundations for interactive design. One core idea of rhetoric is the rhetorical appeals, which include logos, pathos, and ethos. The authors report a research-based design project with reflections from the design process and usability evaluations. The project explored the application of the rhetorical appeals in the design of a mobile web application for childhood obesity prevention.
KeywordsDesign and health mobile app child obesity rhetorical appeals interactive design
Unable to display preview. Download preview PDF.
- 2.Buchanan, R.: Rhetoric, humanism, and design. In: Buchanan, R., Margolin, V. (eds.) Discovering design, pp. 23–66. The University of Chicago Press, Chicago (1995)Google Scholar
- 3.Bonsiepe, G.: Design as Tool for Cognitive Metabolism: From Knowledge Production to Knowledge Presentation. In: Bonsiepe, G. (ed.) Presented at the International Symposium on the Dimensions of Industrial Design Research Ricerca+Design, Politecnico di Milano, Milan, Italy (2000)Google Scholar
- 4.Kostelnick, C., Hassett, M.: Shaping Information: The Rhetoric of Visual Conventions. Southern Illinois University Press, Carbondale (2003)Google Scholar
- 5.Mejia, G.M., Chu, S.: A Model for Visual Communication Design: Connecting Theories of Rhetoric, Literacy, and Design. The Design Journal (in press)Google Scholar
- 6.Van der Waarde, K.: Visual Communication for Medicines: Malignant Assumptions and Benign design? Visible Language 22(1), 39–69 (2010)Google Scholar
- 7.Winn, W., Beck, K.: The Persuasive Power of Design Elements on an E-Commerce Web Site. Technical Communication 49(1), 17–35 (2002)Google Scholar
- 8.Center of Disease Control and Prevention. Childhood Obesity Facts, http://www.cdc.gov/healthyyouth/obesity/facts.htm
- 9.Ogden, C., Carroll, M.: Prevalence of Obesity Among Children and Adolescents: United States, Trends 1963-1965 Through 2007-2008. NCHS Health E-Stat, http://www.cdc.gov/nchs/data/hestat/obesity_child_07_08/obesity_child_07_08.htm
- 14.Institute of Medicine of the National Academies. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids (Macronutrients). National Academies Press, Washington, D.C, http://www.nap.edu/openbook.php?record_id=1049
- 15.Center of Disease Control and Prevention. Clinical Growth Charts (2009), http://www.cdc.gov/growthcharts/clinical_charts.htm (retrieved February 19, 2013)
- 16.Zickuhr, K., Smith, A.: Digital differences. Pew Research Center, http://pewinternet.org/Reports/2012/Digital-differences.aspx