Application of Rhetorical Appeals in Interactive Design for Health

  • Sauman Chu
  • G. Mauricio Mejia
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8013)


The theory of rhetoric could provide critical foundations for interactive design. One core idea of rhetoric is the rhetorical appeals, which include logos, pathos, and ethos. The authors report a research-based design project with reflections from the design process and usability evaluations. The project explored the application of the rhetorical appeals in the design of a mobile web application for childhood obesity prevention.


Design and health mobile app child obesity rhetorical appeals interactive design 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Sauman Chu
    • 1
  • G. Mauricio Mejia
    • 2
    • 1
  1. 1.University of MinnesotaSt PaulUSA
  2. 2.University of CaldasColombia

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