Advertisement

Merging Methodologies: Combining Individual and Group Card Sorting

  • Robert L. Thomas
  • Ian Johnson
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8012)

Abstract

This paper presents a case study detailing how we combined individual card sorts with focus groups and group card sorting to improve the content hierarchy and organization of www.libertymutual.com, the personal insurance website of Liberty Mutual, which customers can visit to get an insurance quote, service their insurance policies, or find insurance-related information. We analyzed quantitative and qualitative data from 26 participants, on which we based our recommendations for a new hierarchy and site structure. Our paper will show how the results from the individual and group sorts differed, how the individual exercise informed the group exercise, and how the group exercise informed the recommendations. We believe this combination of individual sorting, group sorting, and focus group discussion makes this methodology unique.

Keywords

Card sorting design methodology information architecture usability testing user-based testing content hierarchy content organization 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Curran, M.J., Rugg, G., Corr, S.: Attitudes to Expert Systems: a Card Sort Study. The Foot 15(4), 190–197 (2005)CrossRefGoogle Scholar
  2. 2.
    Dong, J., Martin, S., Waldo, P.: A User Input and Analysis Tool for Information Architecture. In: CHI 2001 Extended Abstracts on Human Factors in Computing Systems, pp. 23–24 (2001)Google Scholar
  3. 3.
    Hawley, M.: Extending Card-Sorting Techniques to Inform the Design of Web Site Hierarchies. In: UXmatters (2008), http://www.uxmatters.com/mt/archives/2008/10/extending-card-sorting-techniques-to-inform-the-design-of-web-site-hierarchies.php
  4. 4.
    Power, J.D., Associates, 2012 Insurance Website Evaluation StudySM Best Practices. The McGraw-Hill Companies, Inc. (2012), http://www.jdpower.com/content/press-release/xRjzSrq/2012-insurance-website-evaluation-study.htm
  5. 5.
    Nielsen, J.: Card Sorting: How Many Users to Test (2004), http://www.nngroup.com/articles/card-sorting-how-many-users-to-test
  6. 6.
    Paul, C.L.: A Modified Delphi Approach to a New Card Sorting Methodology. Journal of Usability Studies 4(1), 7–30 (2008)Google Scholar
  7. 7.
    Spencer, D.: Card Sort Analysis Spreadsheet (2007), http://rosenfeldmedia.com/books/cardsorting/blog/card_sort_analysis_spreadsheet
  8. 8.
    Spencer, D.: Card Sorting: Designing Usable Categories. Rosenfeld Media, Brooklyn (2009)Google Scholar
  9. 9.
    Spencer, D., Warfel, T.: Card Sorting: A Definitive Guide (2004), http://boxesandarrows.com/card-sorting-a-definitive-guide
  10. 10.
    Tullis, T., Wood, L.: How Many Users Are Enough for a Card-Sorting Study? In: Proceedings, Usability Professionals Association (UPA) 2004 Conference, Minneapolis, MN (2004)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Robert L. Thomas
    • 1
  • Ian Johnson
    • 1
  1. 1.Personal InsuranceLiberty MutualBostonUSA

Personalised recommendations