Beyond Satisfaction Questionnaires: “Hacking” the Online Survey

  • Andrea L. Evans
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8012)


This paper presents a practical method of using online survey tools to gather formative user feedback on UI designs and interactions. It describes how online survey tools have been used to administer both unmoderated cognitive walkthroughs and progressive comparisons among colors in screen mockups. It also details the process by which an online survey tool has been used to allow the off-label ability to gather rich clickstream data: number, location and chronological order of clicks.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Tullis, T.: Creating an Online Study with SurveyGizmo,
  2. 2.
    Tullis, T.: Rolling Your Own. Online Usability Study,
  3. 3.
    Polson, P.G., Lewis, C., Rieman, J., Wharton, C.: Cognitive Walkthroughs: A Method for Theory-based Evaluation of User Interfaces. International Journal of Man-Machine Studies 36(5), 741–773 (1992)CrossRefGoogle Scholar
  4. 4.
    McDaniel, A.: Your visual blueprintTM for designing rich web pages and applications, p. 349. Wiley, Hoboken (2011)Google Scholar
  5. 5.
    Wright, T.: Learning JavaScript: A Hands-On Guide to the Fundamentals of Modern JavaScript. Addison-Wesley, Upper Saddle River (2012)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Andrea L. Evans
    • 1
  1. 1.Middleware User ExperienceOracleRedwood ShoresUSA

Personalised recommendations