Abstract
The authors use the Marketing Science.And the one of the authors study to clarify the type of “Otome-game”user. “Otome-game” users have many kinds of liking or desire.So it is difficult for makers to create products that match with the demands of users.By this research, users and makers will be able to trade at the suitable type of demands. So the auther will research the market of the “Otome-game”. The data that is collected by marketing research is analyzed by SPSS.
Keywords
- Marketing Science
- Otome-game
- Japanese culture
- User Analysis
- SPSS
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References
Yano Econimic Research Institute Investigation result 2012 concerning the Otaku market (2012)
Seed Planning, Inc. Smart phone game user trend analysis investigation of Mobage. GREE (2012)
ENTERBRAIN, Inc. Famitsu white book of Game 2012 (2012)
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© 2013 Springer-Verlag Berlin Heidelberg
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Tanikawa, M., Asahi, Y. (2013). The Study to Clarify the Type of “Otome-Game” User. In: Yamamoto, S. (eds) Human Interface and the Management of Information. Information and Interaction for Learning, Culture, Collaboration and Business,. HIMI 2013. Lecture Notes in Computer Science, vol 8018. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39226-9_68
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DOI: https://doi.org/10.1007/978-3-642-39226-9_68
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39225-2
Online ISBN: 978-3-642-39226-9
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