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Abstract

The authors use the Marketing Science.And the one of the authors study to clarify the type of “Otome-game”user. “Otome-game” users have many kinds of liking or desire.So it is difficult for makers to create products that match with the demands of users.By this research, users and makers will be able to trade at the suitable type of demands. So the auther will research the market of the “Otome-game”. The data that is collected by marketing research is analyzed by SPSS.

Keywords

Marketing Science Otome-game Japanese culture User Analysis SPSS 

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References

  1. 1.
    Yano Econimic Research Institute Investigation result 2012 concerning the Otaku market (2012) Google Scholar
  2. 2.
    Seed Planning, Inc. Smart phone game user trend analysis investigation of Mobage. GREE (2012) Google Scholar
  3. 3.
    ENTERBRAIN, Inc. Famitsu white book of Game 2012 (2012)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Misaki Tanikawa
    • 1
  • Yumi Asahi
    • 1
  1. 1.Department of Systems EngineeringShizuoka UniversityNaka-kuJapan

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