Abstract
More than ever, enterprises aim at assuring their structure and initiative portfolio are aligned and support value-creation. However, essential, explicit and cross-cutting models that allow keeping bottom-line in sight over the whole initiative lifecycle are generally absent.
The role of IT Demand Management is instrumental in addressing this issue due to its unique positioning between business and IT. We advocate that the classical Business/IT alignment should primarily be reformulated as a more general Business/Business alignment. Furthermore, we analyze its contribution to making a new organizational capability emerge - the instruments through which interactions and alignments are made using a common value referential.
In this paper, we present the case of the IT Demand Management of ZON Multimedia and report on its transformation in the last 3 years - a journey of increasing maturity and transformation towards value-orientation.
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Pombinho, J., Aveiro, D., Tribolet, J. (2013). The Role of Value-Oriented IT Demand Management on Business/IT Alignment: The Case of ZON Multimedia. In: Harmsen, F., Proper, H.A. (eds) Practice-Driven Research on Enterprise Transformation. PRET 2013. Lecture Notes in Business Information Processing, vol 151. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38774-6_4
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DOI: https://doi.org/10.1007/978-3-642-38774-6_4
Publisher Name: Springer, Berlin, Heidelberg
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