Abstract
Today businesses are increasingly judged by the extent to which they consider the main interests of society. Thus, the concept of corporate social responsibility has been transformed dramatically over the last couple of years. From a pure philanthropic perspective (sponsoring and donations), instead of being merely a legal compliance approach, it has developed into an explicit responsible management issue.
Now a third stage of CSR, discussed as Sustainable Entrepreneurship, has arrived. It comprises the general question about the overall contribution of enterprises to urgent social challenges. This new strategic positioning of businesses in society aims at increasing social and business added value at the same time (shared value). Businesses as responsible corporate citizens no longer want to be viewed as a problem, but are aiming to provide solutions for the pressing challenges of our time. This realignment of strategy among leading enterprises increases their competitiveness and provides urgently needed solutions for society – so called social innovations.
This chapter is based on the German article “Unternehmerische Verantwortung - Corporate Social Responsibility” In: Sedmak, C./Kapferer, E./Oberholzer, K. (Eds.)(2013) Marktwirtschaft für die Zukunft. Edition Verantwortung. Wirtschaftskammer Salzburg.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
Literature
Grieshuber, E. (2012). CSR als Hebel für ganzheitliche innovation. In A. Schneider & R. Schmidpeter (Eds.), Corporate social responsibility. Berlin/Heidelberg: Springer Gabler Verlag.
Laszlo, C., & Zhexembayeva, N. (2011). Embedded sustainability. Stanford: Stanford University Press.
Lorentschitsch, B., & Walker, T. (2012). Vom integrierten zum integrative CSR-Managementansatz. In A. Schneider & R. Schmidpeter (Eds.), Corporate social responsibility. Berlin/Heidelberg: Springer Gabler Verlag.
Peters, A. (2009). Wege aus der Krise. CSR als strategisches Rückzeug. Gütersloh: Bertelsmann Stiftung.
Porter, M., & Kramer, M. (2011). Creating shared value. Harvard Business Review, 61, January–February, 3–17.
Schmidpeter, R. (2012). Unternehmerische Verantwortung – Hinführung und Überblick. In A. Schneider & R. Schmidpeter (Eds.), Corporate social responsibility. Berlin/Heidelberg: Springer Gabler Verlag.
Schneider, A. (2012). Reifegradmodell CSR – Eine Begriffsklärung und -abgrenzung. In A. Schneider & R. Schmidpeter (Eds.), Corporate social responsibility. Berlin/Heidelberg: Springer Gabler Verlag.
Schneider, A., & Schmidpeter, R. (Eds.). (2012). Corporate social responsibility. Berlin/Heidelberg: Springer Gabler Verlag.
Senge, P. (2008). The necessary revolution: How individuals and organizations work together to create a sustainable world. New York: Doubleday.
Visser, W. (2011). The age of responsibility: CSR 2.0 and the new DNA of business. Hoboken: Wiley.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Schmidpeter, R. (2014). The Evolution of CSR from Compliance to Sustainable Entrepreneurship. In: Weidinger, C., Fischler, F., Schmidpeter, R. (eds) Sustainable Entrepreneurship. CSR, Sustainability, Ethics & Governance. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38753-1_9
Download citation
DOI: https://doi.org/10.1007/978-3-642-38753-1_9
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-38752-4
Online ISBN: 978-3-642-38753-1
eBook Packages: Business and EconomicsBusiness and Management (R0)