Abstract
The importance of after-sales service is becoming more and more crucial over time, as the service concept is increasingly catching the attention of consumers. This paper tried to figure out the core antecedents affecting customers when they purchased products with after-sales service. After analyzing customers’ opinions of such products, we got four main affecting factors through exploratory factor analysis and confirmatory factor analysis.
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Acknowledgments
The authors thank Michael Zhou for his comments on an earlier version of this paper. Dr. Laura Yuan, Dr. Yan-rui Jia, Dr. Lisa, Dr. Liang Zhu, Dr. Lei Jia, Dr. Xiang-xiang Lang and Master Fei Dong for their help with the data collection. Both authors contributed equally to this article and the order of authorship was randomly decided.
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Zhao, B., Wei, Hl. (2013). Analysis on Core Antecedents of Customers’ Purchasing Attitude of Products with After-Sales Service. In: Qi, E., Shen, J., Dou, R. (eds) The 19th International Conference on Industrial Engineering and Engineering Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38442-4_87
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DOI: https://doi.org/10.1007/978-3-642-38442-4_87
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