Cortical Correlates of Cognitive and Emotional Processes
In the present Chapter we are going to illustrate the details of an experiment which helped us in understanding the cortical correlates of cognitive and emotional processes during the observation of TV commercials. Particularly, we investigated the cerebral activity of fifteen healthy subjects by gathering and analysing the EEG, GSR and HR activity while they were watching a documentary intermingled with a series of advertisements.
KeywordsHeart Rate Variability Galvanic Skin Response Gamma Band Cerebral Activity Beta Band
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