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Transforming Mobility into Sustainable E-Mobility: The Example of Rhein-Main Region

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Evolutionary Paths Towards the Mobility Patterns of the Future

Abstract

The probability that German mobilists are ready to make their everyday mobility more sustainable is still not very high, as individual mobility has a very high social standing. It has been the objectives of the social scientific accompanying research of ‘Modellregion E-Moblität Rhein-Main’ (See also Schäfer et al. in this volume) to explore the acceptance of e-mobility as well as develop strategies to improve the applicability of concepts of e-mobility that are currently in a testing stage. Explorative in-depth interviews with selected people of the region, group discussions with users of e-vehicles and creative workshops with lead users of e-mobility identified the following facts and relationships: the central motive for choosing the means of transportation is the convenience it offers to master every day demands of mobility. As a consequence the added value of e-mobility is not sustainability, but the chance to cope with everyday mobility demands. Secondly, e-mobility brings fun but is still much too expensive and under regulated. Thirdly, giving users the opportunity to participate in the development of technical and infrastructural aspects of e-mobility increases their readiness to change behavior.

“Modellregion E-Mobilität Rhein Main” is one of eight regions in Germany, funded by the Federal Ministry of Transport, Building and Urban Development as part of an economic stimulus package. Specifically, a total of 15 pilot projects in Rhein-Main are supported.

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Notes

  1. 1.

    See chapter note on the first page.

  2. 2.

    A bicycle, powered by a battery that does only work through pedaling, e.g. in contrast to e-scooters.

  3. 3.

    In the analysis, all transcripts and codes were compared and summarized. Communalities as well as differences between the groups were recorded and described.

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Correspondence to Birgit Blättel-Mink .

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Blättel-Mink, B., Buchsbaum, M., Dalichau, D., Hattenhauer, M., Weber, J. (2014). Transforming Mobility into Sustainable E-Mobility: The Example of Rhein-Main Region. In: Hülsmann, M., Fornahl, D. (eds) Evolutionary Paths Towards the Mobility Patterns of the Future. Lecture Notes in Mobility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37558-3_8

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  • DOI: https://doi.org/10.1007/978-3-642-37558-3_8

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