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Trust as Individual Asset in a Network: A Cognitive Analysis

  • Francesca Marzo
  • Cristiano Castelfranchi
Chapter
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 2)

Abstract

One of the most addressed kinds of relationships able to generate value in a network is trust (studied in different ways, for different purposes, by different disciplines). While it is very important to keep on investigating this issue using an interdisciplinary and integrated approach, it is also crucial to study the value-generation involved from a perspective able to disentangle what happen both at macro and micro level. In other terms we need a clear distinction between what is commonly called social capital and what is better known as relational capital. In this chapter we focus on the latter by analysing the point of view of the trustee on the bases of the goal oriented theory of trust. We developed a cognitive model of trust to explain why it represents a form of power and, then, a strong asset for individuals acting in a network. Finally, we propose some experimental future works based on this analysis and involving both laboratory experiments and multi-agents systems simulations.

Keywords

Trust Relational capital Cognitive analysis Multi-agent systems 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Francesca Marzo
    • 1
  • Cristiano Castelfranchi
    • 2
  1. 1.CeRSILUISS Guido CarliRomeItaly
  2. 2.ISTC-CNRRomeItaly

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