A Best Practice of Enterprise 2.0: The Photoviva Case Study

Chapter
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 2)

Abstract

Nowadays, a new model of Enterprise 2.0, an open enterprise that dialogues with customers, using Web 2.0 tools (blog, chat, forum, social network), is affirming. The customer could be fully involved in the innovative process and express opinions and suggestions to improve the product/service. In the paper we analyse a case study that operates in this context. Photoviva is a brand of a small company where users themselves can design the cover of their own iPhone and they can also gain royalties when other customers choose their personal designed image. In this way the boundaries of the company is open. Between company and customers a strong relationship and collaboration, in reaching business goals, is established. The customer becomes an active prosumer, producer and consumer at the same time.

Keywords

Web 2.0 Enterprise 2.0 Virtual channel Customer involvement Prosumer 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Department of Economics, Society and PolitcsUniversity of UrbinoUrbinoItaly
  2. 2.E-leva s.r.lPesaroItaly

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