Library Perceptions of Using Social Software Such as Blogs in the Idea Generation Phase of Service Innovations: Lessons from an Experiment
This article investigates the use of social software such as blogs to communicate with and to involve users in the idea generation process of service innovations. After a theoretical discussion of user involvement and more specifically user involvement using web-tools with specific focus on blogs, the article reports findings and lessons from a field experiment at a university library. In the experiment, a blog was established to collect service innovation ideas from the library users. The experiment shows that a blog may engage a limited number of users in the idea generation process and generate a useful, but modest amount of ideas.
KeywordsIdea generation Social software Service innovations Blogs Library Experiment
We wish to thank employees and the management group at Roskilde University Library for their openness and collaboration. In addition we would like to thank all the colleagues participating to the ICE project (ice-project.dk) for interesting discussions and suggestions. Finally, and especially, we would like to thank the Danish Strategic Research Council for financial support for the ICE project, without which this study would not have been possible.
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