The Behaviour Assessment Model for the Analysis and Evaluation of Pervasive Services

  • Bernhard Klein
  • Ivan Pretel
  • Ulf-Dietrich Reips
  • Ana B. Lago
  • Diego Lopez-de-Ipiña
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 206)

Abstract

Several mobile acceptance models exist today that focus on user interface handling and usage frequency evaluation. Since mobile applications reach much deeper into everyday life, it is however important to better consider user behaviour for the service evaluation. In this paper we introduce the Behaviour Assessment Model (BAM), which is designed to gaining insights about how well services enable, enhance and replace human activities. More specifically, the basic columns of the evaluation framework concentrate on (1) service actuation in relation to the current user context, (2) the balance between service usage effort and benefit, and (3) the degree to which community knowledge can be exploited. The evaluation is guided by a process model that specifies individual steps of data capturing, aggregation, and final assessment. The BAM helps to gain stronger insights regarding characteristic usage hotspots, frequent usage patterns, and leveraging of networking effects showing more realistically the strengths and weaknesses of mobile services.

Keywords

Mobile services user acceptance human-computer interaction technological acceptance model log data analysis service design living lab 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Bernhard Klein
    • 1
  • Ivan Pretel
    • 1
  • Ulf-Dietrich Reips
    • 1
  • Ana B. Lago
    • 1
  • Diego Lopez-de-Ipiña
    • 1
  1. 1.DeustoTech –Deusto Institute of TechnologyUniversidad de DeustoBilbaoSpain

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