E-destinations: Global Best Practice in Tourism Technologies and Applications
The emergence of ICT enables consumers to search for destinations worldwide more easily, making it necessary to constantly improve the web presence and social media used by destinations. This study firstly aims to benchmark global destinations with regards to their level of implementation of technologies and applications. Secondly, global best practices for e-destinations will be identified with the help of a detailed content analysis of destinations’ website presence and social media applications. At the same time, the industry perspective about e-destinations will be taken into consideration in order to get an insight into the future and vision for destination management systems and website presence. By this means, a variety of factors will be analysed that can facilitate the consumers’ search on the destination’s websites before, during and after a holiday. The study contains best practice recommendations for destinations’ web presence that should be implemented in order to sustain their future online success and competitiveness.
KeywordsTourism technologies and applications DMO Destination marketing Best practice Benchmark and e-destinations
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