Abstract
At the beginning of every strategy is always an impulse, i.e. either a problem or an idea, e.g.: “How can our company continue to grow in future?”, “Are we still on the right path or do we need to correct our course?” or “How can we pull out of our present crisis?” The impetus often comes from outside of the company and is driven by the competition and market situation.
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References
Braun, W. (2010). Die (Psycho-)Logik des Entscheidens. Fallstricke, Strategie und Techniken im Umgang mit schwierigen Situationen. Bern: Huber.
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Kolbusa, M. (2013). Victory Is Decided from the Very Beginning: The Strategy Camp. In: Strategy Scout. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35986-6_2
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DOI: https://doi.org/10.1007/978-3-642-35986-6_2
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