Bulgaria: Press Subsidies in the Shadows

Chapter
Part of the Media Business and Innovation book series (MEDIA)

Abstract

After the fall of communism in 1989, Bulgaria introduced political pluralism and set up new democratic institutions. These structural transformations had a profound impact on the media situation in the country (Tabakova 2010). A phase of market liberalization was followed by an expansion of private ownership in electronic media which gave ground for the starting up of private print media offerings. Naturally, as this environment intensified competition for audiences, the problem of organizing viable business models for financing media became one of the leading issues of concern for both policymakers and publishers alike.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.HuMan Institute for Humanistic Management BulgariaSofiaBulgaria
  2. 2.European Studies DepartmentUniversity of SofiaSofiaBulgaria

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