Chapter

State Aid for Newspapers

Part of the series Media Business and Innovation pp 163-177

Date:

Bulgaria: Press Subsidies in the Shadows

  • Georgi KantchevAffiliated withHuMan Institute for Humanistic Management Bulgaria Email author 
  • , Nelly OgnyanovaAffiliated withEuropean Studies Department, University of Sofia

* Final gross prices may vary according to local VAT.

Get Access

Abstract

After the fall of communism in 1989, Bulgaria introduced political pluralism and set up new democratic institutions. These structural transformations had a profound impact on the media situation in the country (Tabakova 2010). A phase of market liberalization was followed by an expansion of private ownership in electronic media which gave ground for the starting up of private print media offerings. Naturally, as this environment intensified competition for audiences, the problem of organizing viable business models for financing media became one of the leading issues of concern for both policymakers and publishers alike.