Soft Power: A Critical Factor for the Effectiveness and Development of a School

  • Hui-Min Ko
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7513)

Abstract

This research aims to explore the contents of a school’s soft power, including culture, strategy, leadership, learning, marketing and innovation. Managing soft power not only is critical for a school’s development, but also should be regarded as a indispensible asset of schools. The measures for a school to establish its soft power are: establishing core values, shaping a learning school, emphasizing on knowledge management, innovating, and introducing a more adaptive marketing strategy. A school could become more perspective and sustainable through soft power, and thus be able to deal with a fast-changing educational environment and meet practical requirements.

Keywords

soft power organizational culture learning school marketing strategy 

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Copyright information

© IFIP International Federation for Information Processing 2012

Authors and Affiliations

  • Hui-Min Ko
    • 1
  1. 1.Department of Technology Application and Human Resource DevelopmentNational Taiwan UniversityTaiwan

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