CRM Project Organization in the Financial Industry

Part of the Management for Professionals book series (MANAGPROF)


Evolving technology and the constant changes affecting the banking industry are increasingly pushing toward research into integrated solutions, in order to maintain and enhance customer relationship. It is not only about seeking technically updated solutions: the practical issue is how to intervene in the bank’s business processes so as to turn banks into customer-centred organizations (Brown 1999).


Banking Industry Customer Relationship Management Customer Relationship Customer Class Customer Contact 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Faculty of Economics and Management CeTIF - Research Center on Innovation and Financial InstitutionsUniversità Cattolica del Sacro CuoreMilanoItaly

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