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Conclusion

Chapter
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Part of the Management for Professionals book series (MANAGPROF)

Abstract

As already mentioned, the concept behind this acronym has a wide meaning and is particularly difficult to define. The different definitions proposed in the introductory section helped us to delineate at least the conceptual framework of the CRM.

Keywords

Data Warehouse Customer Relationship Management Middle Management Wide Meaning Operational Information System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Faculty of Economics and Management CeTIF - Research Center on Innovation and Financial InstitutionsUniversità Cattolica del Sacro CuoreMilanoItaly

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