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Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena

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Part of the Management for Professionals book series (MANAGPROF)

Abstract

The dynamics of economic activity, seen as gain, consolidation, and loss of market positions, has experienced a marked acceleration in the last few years, thus setting up a number of challenges for banks in relation to their future success.

Keywords

Data Mining Rule Induction Data Mining Algorithm Logical Scheme Payment Card 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Bello, M. (2000). Applicazioni di Data Mining a supporto della funzione marketing: l’esperienza di Banca Monte dei Paschi di Siena. In F. Rajola (Ed.), L’organizzazione dei sistemi di Business Intelligence nel settore finanziario. Milano: FrancoAngeli.Google Scholar
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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Faculty of Economics and Management CeTIF - Research Center on Innovation and Financial InstitutionsUniversità Cattolica del Sacro CuoreMilanoItaly

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